Sarah Wood, currently co-founder of Unruly, which generally speaking regards itself as bringing emotional intelligence to digital advertising, hasn’t always been in the tech game. Prior 2005 her life had revolved around academics. First studying American Literature at The University of Cambridge to gain her MPhil, and then returning several years down the line among other jobs to then teach at Cambridge.

Only with swift life re-evaluation did she then setup Unruly. Still going strong over 10 years later and being worth over £176 million having been acquired by News Corp, things couldn’t have changed for the better.

Sarah has also gone on to win prestigious awards such as business woman of the year, TechCrunch’s CEO of the year and also awarded an OBE on the Queens 90th.

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Kate Unsworth is the CEO and founder of Vinaya – a research and design house aiming to explore the relationship between humans and technology. Their products, which involves high-tech jewellery which can be paired to a smartphone to receive vibrations from selected notifications, aims to reduce the need and desire to be constantly engaged with ones phone.

‘I’m better off at being me and being whoever I am, even if that feels slightly out of place at times’.

Her company raised over £2.4 million in seeding funding and over £200,000 via an Indiegogo campaign for her products.

See what she’s currently up to on her website.

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